What we do.

We offer three core services, designed to work independently or as part of a full journey:

Decode
Uncover what your customers value through market research, consumer insights , and brand measurement tailored to your business needs.

  • Market analysis

  • Scoping and defining research needs

  • Consumer interviews & data analytics

  • Co-creation workshops

  • Research design & vendor liaison

  • Insight reporting & knowledge sharing

Define
Translate insights into brand and marketing strategy, shape your innovation roadmap and design experiences that resonate.

  • Opportunity discovery

  • Creative ideation & innovation workshops

  • Journey mapping

  • Cross-functional stakeholder alignment

  • Strategic prioritisation

  • Proof-of-Concepts

Deliver
We support execution through activation plans and omni-channel experiences, ensuring ideas are brought to life with purpose and precision.

  • Coordination across internal and external teams

  • Pilot program design & testing

  • Internal training & change enablement

  • Market readiness & launch planning

  • Post-launch measurement & feedback

  • Burberry

    Developed an interactive in-store photo booth experience to support Burberry’s marketing objectives by driving customer data collection and offering a memorable, engaging way for luxury customers to interact with the brand. The experience exceeded sign-up targets by 113%.

  • FARFETCH

    Identified 5–10 year market opportunities by leveraging consumer insights and macro trends, developing proof-of-concepts across sustainability, AI, O2O, and Web3, and facilitating ideation workshops to turn insights into customer-centric innovation for omnichannel retail.

  • PepsiCo

    Led the measurement of PepsiCo’s influencer campaign for healthier snacks including Walkers Oven Baked, Snack a Jacks and Sunbites, revealing strong impact across brand KPIs with a 79% increase in purchase intent and 80% agreement on brand recommendation and appeal.

  • Lucozade

    Managed campaign measurement for Lucozade’s #POSITIVECHAIN campaign aimed at increasing relevance among Gen Z. The campaign delivered strong results, including a 26% lift in perceived personal relevance and 24% lift in lifestyle fit, with insights used to inform future social strategies.