Work.

“They brought in a plethora of market and customer insights that helped us shape future-thinking visions with concrete trend and behavioural data to back them up... They are very collaborative and would be a positive addition to any team’s projects and culture.”
— Melissa Lim, Ex-Head of Product, FARFETCH

    • PepsiCo

    • Lucozade Ribena Suntory

    • Unilever

    • Danone

    • BT

    • Burberry

    • FARFETCH

    • Asics

    • Dr. Martens

    • Accor

    • EA

    • Google

    • Spotify

    • Snapchat

    • Microsoft

    • American Express

    • VICE Media

    • Immediate Media

    • VisitBritain

    • NOW TV

  • Burberry

    Developed an interactive in-store photo booth experience to support Burberry’s marketing objectives by driving customer data collection and offering a memorable, engaging way for luxury customers to interact with the brand. The experience exceeded sign-up targets by 113%.

  • FARFETCH

    Identified 5–10 year market opportunities by leveraging consumer insights and macro trends, developing proof-of-concepts across sustainability, AI, O2O, and Web3, and facilitating ideation workshops to turn insights into customer-centric innovation for omnichannel retail.

  • PepsiCo

    Led the measurement of PepsiCo’s influencer campaign for healthier snacks including Walkers Oven Baked, Snack a Jacks and Sunbites, revealing strong impact across brand KPIs with a 79% increase in purchase intent and 80% agreement on brand recommendation and appeal.

  • Lucozade

    Managed campaign measurement for Lucozade’s #POSITIVECHAIN campaign aimed at increasing relevance among Gen Z. The campaign delivered strong results, including a 26% lift in perceived personal relevance and 24% lift in lifestyle fit, with insights used to inform future social strategies.