Work.
Burberry Interactive Photo Booth
Opportunity: Businesses need customer data for targeted marketing communications but customers perceive data sharing as a cost requiring equal value in return.
Decode: Luxury customers value memorable, shareable experiences and personalised interactions are deemed of greater value than typical transactional exchanges.
Define: Create an experience built around customers' desire for personalisation with an immediate takeaway that justifies data exchange.
Deliver: Launched an interactive photo booth providing personalised branded content sent instantly to customers' required contact information to celebrate Burberry's month-long Harrods takeover.
Results: 113% above sign-up targets, increased dwell time, enhanced customer experience and organic social amplification.
Burberry Holiday Gifting Campaign
Opportunity: Festive gifting customers seek inspiration, with scarves offering a strategic opportunity through accessible pricing and representing core Burberry brand values second only to the iconic trench coat.
Decode: Product listing pages are crucial for driving inspiration and consideration, especially during festive periods when customers seek exciting ways to discover key gifting items.
Define: Showcase an interactive curation of new and classic scarves that drives consideration and shortens the gap between product inspiration and conversion.
Deliver: Launched an interactive 3D scarves experience on the holiday gifting page featuring new and classic Burberry scarves in various colourways to celebrate the festive season.
Results: Increased dwell time on gifting page, enhanced product consideration and purchase intent, created novel brand touchpoint, and established foundation for future 3D campaign integration.
“They brought in a plethora of market and customer insights that helped us shape future-thinking visions with concrete trend and behavioural data to back them up... They are very collaborative and would be a positive addition to any team’s projects and culture.”
